I Love Ny Shirt

I love new york (stylized I ❤ NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of wells, rich, greene under the directorship of mary wells lawrence used since 1977 to promote tourism in the state of new york,including new york city. Buy I Love Ny Shirt Here

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I Love Ny Shirt History

The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not.
I Love New York” is the official state slogan of New York.

The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state.

The logo consists of the capital letter I, followed by a red heart symbol (❤), below which are the capital letters n and y, set in the rounded slab serif typeface american typewriter.

New York State Anthem

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“I Love New York” was written and composed by Steve Karmen in 1977 as part of the advertising campaign. In 1980, Governor Hugh Carey declared it as New York’s state anthem, although not officially enacted into law. In a move that was remarkable for Karmen, who is well known for retaining the publishing rights to his songs, he gave the rights to the song to the state for free.

Karmen wrote a new verse for the song in 2020 during the height of the COVID-19 pandemic in New York City to emphasize the city’s resilience. However, it was never commercially recorded nor used. Read More

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